Land Rover have once again spoken out over Chinese knock-off versions of their cars.
Jaguar Land Rover CEO Dr Ralph Speth hit out at what he called the copy-paste designs of unregulated Chinese manufacturers at the Shanghai Motor Show.
Speth picked a timely moment and venue to blast the copycats – China’s premier car show – and he decided to try and shame the Chinese authorities into taking action.
At a press conference, Jaguar Land Rover CEO Ralph Speth said, “I really regret that all of a sudden copy-paste is coming up again.
“That will not help the reputation of China, of Chinese industry at all. There are no laws to protect us, so we have to take it as it is.
“In Europe, we can be protected against this kind of copy-paste in the design language, in the features but also the technology.”
The main focus of Speth’s ire is LandWind’s X-7 – a blatant copy of JLR’s hugely-popular Evoque model.
This is not a new phenomenon and various other car manufacturers have criticised the ease with which Chinese companies can produce cars near-identical to theirs and flog them at a far lower price than what the real thing demands.
As Speth says, in Europe and the globe’s other powerhouses, Land Rover and other companies are protected by copyright laws, but not in China.
LandWind have hit back, however, and their vice-general manager Pan Xinxin has insisted they’ve not broken and rules.
Xinxin said: “In our development activities, we have adhered to all national laws and regulations.
“But during this process we will not respond to every reproach with an attack of our own because the media and the public are capable of making their own judgements.”