As you sink in to the car’s sedate interior you could be forgiven for mistaking it for an elegant drawing room on a country estate. Happily, you don’t need to be an aristocrat to buy this luxurious 4×4 vehicle.

Today, the Range Rover’s popularity encompasses not only the English landed gentry, the European equine experts and VIPs but other connoisseurs of fine vehicles. Now we see the Range Rover time and again on trendy MTV cribs. Realizing the potential in the market niche, some predominantly German automobile firms have stepped up the competition. In response, Range Rover launched the new Range Rover Sport which satisfies recent market demand.

Sirius Satellite Radio announced yesterday that Land Rover will be offering Sirius Radio as a factory-installed option in the 2006 models of Range Rover and Range Rover Sport. Additional features will include an installed head unti which displays artist, song title and category when playing. There will also be a touch screen to enhance driver control.

Sirius Radio currently broadcasts throughout the Continental United States, and it in unclear as to whether British models will have an option for Satellite Radio, or indeed if a suitable Satellite Radio broadcaster is available in the UK. Despite the fact that we might not have access to this particular extra in the British Isles, it does however indicate a promising move towards further customising the Range Rover models, moving with technology to keep them the fore-most in their genre.