Land Rover is inviting applications from UK drivers to take part in the third G4 Challenge. Only strong athletes with high stamina levels and good team spirit need apply.

“We are looking for some strong competitors to fly the flag for the UK in this awesome adventure challenge,” says UK Managing Director John Edwards. “If you are adventurous, enjoy travelling, driving and adventure sports, the Challenge will provide you with the experience of a lifetime - taking you to some of the most remote places on earth, where you will participate in wild adventures over terrain that will test both body and mind and push Land Rover vehicles to the max.”

From Snowy Roads To Sand Dunes, The Freelander Will Impress You With Its Performance, Writes Bill Caven

LAST week’s blizzards may have made for very tricky driving conditions, but one group of motorists would have rather perversely welcomed the snow.

Yes, at last the serious off-road brigade had the opportunity to reap the benefits of their investment.

While the country effectively slid to a grinding halt in places, the 4×4 mob were out and about, happily going about their business.

There are those who hate the sight of so-called Chelsea Tractors, but sales of SUVs continue to grow as more and more families recognise the safety benefits they bring.

Land Rover vehicles are built to go off road, and the company now uses a variety of real-time location systems (RTLS) to keep production and delivery on track. Land Rover and 18 of its suppliers are conducting an RTLS pilot to track parts shipments to its manufacturing plant in Solihull, UK, where a separate RTLS system is used to track finished vehicles before they are shipped to dealers.

Land Rover has tracked more than 150,000 finished vehicles at its 308-acre Solihull facility with RTLS in the last year. The automaker has installed 180 RTLS readers and sensors from WhereNet at the ends of assembly lines, at outdoor storage areas, and at other key points. More than 4,000 tags are in use, and the location of each is updated every four minutes.

The rusty Chevrolet pickup shuddered to a halt and its young owner almost fell out of its cab trying to get a closer look. As a breed, native New Yorkers eclipse even Parisians in their ability to exude indifference, but while it’s a carefully cultivated French affectation, here in the Big Apple you know they really don’t care.