Land rover have made the move forward and are now working with government officials and industry officials including Climate Care to help with their carbon dioxide off-setting programme. They will also work to ensure that the programme is efficient and affordable.

Land Rover has reduced Carbon Dioxide emissions by over 30% in the last 10 years from it manufacturing plant at Solihul and are continuously working to find new ways to reduce the carbon emissions from the cars it produces.

Some of the organizations that Land Rover will also be working with include the Environmental Change Institute at Oxford and the Forum for the Future sustainable development charity.

Chris Hunton is joining Rainey Kelly Campbell Roalfe/Y&R as the global business director on Land Rover.

Hunton has been out of the industry since November last year following his departure from Lowe London, where he was the managing director. He left just six weeks after the agency announced the appointment of Amanda Walsh as the chief executive.

In his new role, he will coordinate the global Land Rover business between Y&R’s two main agency hubs on the account, RKCR/Y&R in London and Y&R in Irvine California.

300 Pursuits will be available in March at just under £30,000 with TDV6 engines and technology including Hill Descent Control, air suspension and Terrain Response with space for up to seven adults. Kit includes Java Black paint work with Ebony interior, 19” alloy wheels, body-coloured wheel arch surrounds, manual leather seats and chrome finish mirror caps.

“Since launch, the Discovery 3 has brought new levels of ability, comfort and refinement to the large 4×4 market. Winning 95 awards worldwide is a testament to its class-leading diesel engine, its versatility and its all-round package,” commented John Edwards, Land Rover UK managing director.

New System Optimizes Handling
Land Rover’s new Dynamic Response system makes it debut on the Range Rover Sport. That, and its performance-tuned chassis, work together to optimize body control and handling. The system can be deactivated for offroad driving.

Matthew Taylor, Managing Director of Land Rover, made this statement about the vehicle, “Range Rover Sport takes us into the growing performance SUV market, but is different from all rivals. We see it as a less frenetic, more refined alternative to existing performance SUVs. It is ideal for fast, comfortable, long-distance driving and practical enough for everyday use. Yet it is also exceptional off-road, offering better all-terrain ability than any competitor.”

Customer demand for the Defender, today, saw a substantially revised new model for 2007 roll off the production line at Solihull (United Kingdom). Land Rover employees were present to celebrate this important milestone which marks the continued success of the iconic model which began life in 1948. The new model goes on sale this spring and will feature significant upgrades to enhance the ownership experience and meet forthcoming legislation.

Once in a while one gets to experience the unusual and being a motoring journalist has eclipsed the world of the unexpected.

Every time I set out on a new vehicle launch it is with great anticipation as all the manufacturers seem to work on the concept of abject secrecy regarding some of their launches. It’s not a bad thing though as the intrigue adds to the anticipation.

With that in mind it was no exception that Land Rover treated us to two days of silent anticipation for the launch of the new Discovery TD6S on a need-to-know basis.

Land Rover is on standby to offer the services of up to 100 vehicles and their off-road experts, following extreme weather warnings for central and north-west areas of the UK.

As in previous years, all 10 Land Rover Experience centres in the UK will be available tomorrow to assist the local emergency services - including highway patrols, fire services and local police forces – helping people get home safely. They will also help to recover vehicles broken down in the bad weather and vehicles involved in road traffic accidents.

Land Rover was honored by R. L. Polk & Co. during its eleventh annual Polk Automotive Loyalty Awards ceremony at the 2007 Automotive News World Congress in Dearborn, MI. Range Rover won the Prestige SUV category for the third consecutive year.

“We are elated that our customers are loyal to the Range Rover,” said Kevin Donovan, Market Manager for Land Rover North America. “To lead the Prestige SUV segment for three consecutive years reflects our customers’ passion for the unique driving experience provided by this award winning vehicle.”

Two members of the Kent Invicta Chamber of Commerce Mind Gliding Ltd - management development & training consultancy and Land Rover Experience, have teamed up to create an innovative approach to management training and development.

When Professional Management Development is combined with a challenging 4 x 4 off-road driving experience it provides a unique opportunity to gain a new set of skills and abilities that can be transferred into the business environment to improve business performance.

I haven’t an artistic bone in my body.

Having visited more of the world’s famous museums than I ever meant to, I can now say with some certainty that I have no more appreciation for the classics than I had for the paint-by-number sets that my mom used to give me.

I don’t fare much better with car designers. When Chris Bangle, Peter Horbury and the like talk about “coiled tension” and the “traditional battle between the technician and the stylist” I might as well be trying to program an iDrive unit; I’m completely lost.