Range Rover has been honoured in this year’s Polk Automotive Loyalty Awards ceremony held in Dearborn, Michigan.

R L Polk & Co gives these awards (which apply to the US market) in recognition of “superior owner loyalty performance”, based on whether a household which buys a new vehicle subsequently purchases or leases another one of the same make. This year, as in 2005 and 2006, the Range Rover scored top marks in the Prestige SUV class.

“We are elated that our customers are loyal to the Range Rover,” says Kevin Donovan, Market Manager for Land Rover North America. “To lead the Prestige SUV segment for three consecutive years reflects our customers’ passion for the unique driving experience provided by this award winning vehicle.”

Land Rover has scooped two accolades for Best Small 4×4 and Best Large 4×4 in the annual BusinessCar awards, voted for by readers of BusinessCar magazine.

The all-new Freelander 2 fought off competition in one of the most hotly contested sectors to win the ‘Small 4×4’ award – an impressive eighth consecutive win for Freelander in this category since 2000. The Discovery 3 was recognised as winner of the ‘Large 4×4’ category, making this its 95th global award since launch in 2004.

Land Rover corporate operations manager, Jon Wackett commented: “Receiving both these awards from BusinessCar magazine is a fantastic endorsement of the all-round capability that Land Rover vehicles offer to the business and fleet industry. We are delighted with the result.”

Land Rover was honored by R. L.Polk & Co. during its eleventh annual Polk Automotive Loyalty Awards ceremony at the 2007 Automotive News World Congress in Dearborn, MI. Range Rover won the Prestige SUV category for the third consecutive year.

“We are elated that our customers are loyal to the Range Rover,” said Kevin Donovan, Market Manager for Land Rover North America. “To lead the Prestige SUV segment for three consecutive years reflects our customers’ passion for the unique driving experience provided by this award winning vehicle.”

Land Rover has achieved a global sales record for the second year running. In 2006, the 4×4 manufacturer sold 192,500 vehicles around the world, an increase of 4 per cent (8,500 vehicles) on the previous year.

The year saw the USA become Land Rover’s largest single market with a sales increase of 3.5 per cent. Sales in the highly competitive US market were driven by the phenomenal success of the Range Rover Sport, which saw an 80 per cent growth. There was also significant progress in emerging markets like Russia, which saw its sixth successive year of growth, and the Middle East and North Africa region where sales increased by 54 per cent and 43 per cent respectively.

Buoyant US market spurs Land Rover to global sales record Jan 9 2007.

Land Rover set a global sales record for the second year in a row in 2006, latest figures from the Solihull 4×4 special-ist show.

Volumes rose by four per cent, or 8,500 vehicles, to 192,500.

The year saw the US become Land Rover’s largest single market with a sales increase of 3.5 per cent.

Sales in the highly competitive US market were driven by the success of the Range Rover Sport, which saw an 80 per cent growth.

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While retaining many of its 2006 model-year characteristics, Land Rover’s flagship Range Rover grows more refined and become universally off-road capable for 2007. Several interior improvements and standard Terrain Response, Land Rover’s acclaimed off-road system, highlight the upgrades. An available electronic rear differential further supplements the vehicle’s tough terrain prowess.

Range Rovers almost always gain respect from onlookers on both the boulevards and back roads, so Land Rover sought to improve driver and passengers’ experiences by enhancing the interior of this luxury model.