Hertz is now offering an armoured Range Rover for daily rental.
Whether this reflects real security worries or is just the latest fad amongst people with more money than sense remains to be seen. The car, which would cost £185,000 to buy, features under-body and floor protection, multi-laminate armoured glass, an anti-tamper exhaust, a fuel-supply override switch, in-vehicle oxygen supply, an intercom system, run-flat tyres and a self-sealing fuel tank.

Land Rover was named by R. L. Polk & Co. during its tenth annual Polk Automotive Loyalty Awards ceremony at the 2006 Automotive News World Congress in Dearborn, MI.

Range Rover won in the Prestige SUV category. This marks the second consecutive year the model has been honoured.

“We are thrilled that our customers continue to embrace the Range Rover,” said Ben Weiner, Customer Satisfaction Manager for Land Rover North America. “Winning this award again signifies that our customers appreciate this extraordinary vehicle and the unique experience that only comes with owning a Range Rover.”

Land Rover reports that its global sales in January were up 22% on the same month last year at just over 15,000 units. That’s a record January for the off-road manufacturer, supported by 16% growth in Europe and a 33% improvement in the North American market.

The really big news, though, is in the East. Land Rover’s presence in Russia improved greatly last year, and it’s showing little sign of slowing down, with a 42% increase in January sales from last year to this. The improvement over the same period in China, largely thanks to the popularity of the Discovery, is 176%.

Whilst a number of Sale Sharks were away on international duty, last week saw some of our young stars take on an altogether different challenge with an international dimension.

The Land Rover G4 Challenge, Land Rover’s ultimate global adventure involving 18 nations, reached its final stage of international selections and Land Rover UK, sponsor of England and Premier Rugby, invited Sale to join teams from London Wasps and Gloucester to see if professional rugby players had what it would take to qualify.

Do you own a unique Defender that has led an interesting life? In a survey being conducted by Land Rover, this is one of the questions being asked of 20,000 Defender owners in the UK. The iconic Defender has become a long-term favourite with adventurers, explorers, farmers, emergency services, aid organisations and those who need to go anywhere, or carry just about anything. Owners of Defenders are being urged to reveal as much information as possible in “The Great Defender Survey”.

by Emma Rigby Revolution UK 3 Feb 2006

Land Rover is developing a Wap site, Bluetooth advertising and online games to support its global adventure challenge.

The car manufacturer has also launched a new website, landroverg4challenge.com for the G4 challenge, where finalists from 18 countries compete in extreme sports including rock climbing and kayaking over four weeks in April, across four countries (Thailand, Laos, Brazil and Bolivia), for a chance to win a Land Rover.

Adventure enthusiasts can apply for a place on via the website, and data will be captured for use in later test-drive campaigns to push vehicle sales.

Land Rover North America today launched an all-new marketing campaign — “Designed for the Extraordinary” — intended to entice potential customers into the world of Land Rover: sophisticated yet rugged, luxurious yet authentic, as only a Land Rover can be. The campaign focuses on what differentiates Land Rovers from other luxury vehicles offering exceptional design and outstanding breadth of capability.

Designed for the Extraordinary” showcases the brand as a whole, highlighting each individual nameplate — Range Rover, Range Rover Sport and LR3. To reinforce each vehicle’s personality in an unusual manner, Land Rover is placing vehicles in settings that feature genuine demonstrations of superior performance.