Land Rover to showcase new premium SUV portfolio at Middle East International Motor Show

In a year that saw three major premium product launches- the award-winning all-new LR3, Range Rover Sport and the Range Rover for 2006 - Land Rover, the world’s only dedicated 4×4 automotive manufacturer, has continued to gain market-share and brand recognition across the region.

Driven by the success of these new models, Land Rover is forecasting a dramatic sales increase of 72% in the fourth Quarter of this year compared to the same period last year.

Speaking on the positive growth, Andy Gawthorpe, Regional Managing Director for Land Rover said:

‘We had a very busy year with the launch of three new products: The new Range Rover for 2006, Range Rover Sport and the all-new LR3. These products are a reflection of our brand’s new premium 21st century strategy and we will be showcasing our entire new range at this year’s Motor Show.’

All these models have been very well received by our customers and have further strengthened our positioning in the region. Boosted by the breadth and quality of the existing product range, we are confident to lead the 4×4 segment. ‘

Visitors to the Land Rover stand will have the opportunity to view the new premium range of Land Rover products. In addition, there will also be an Autobiography Range Rover on display. Autobiography is a personalized programme that enables Land Rover customers to select their own palette of special colours, body kit, leather trim, wood veneers and other luxury features from a wide range of options.

Another attraction will be the Armoured Range Rover, a protected version of the new Range Rover loaded with features that equip this model to provide maximum passenger security against any outside threat.

‘The Land Rover brand has shown year-on-year success and now with the strong product portfolio and the consistent support and commitment of our importers, we are sure of our ongoing success and increased market share throughout the Middle East region,’ added Gawthorpe.

This entry was posted on Friday, December 9th, 2005 at 11:15 am and is filed under Car Shows, Land Rover, Range Rover. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.