Range Rover sales boost

Popular demand for the new Range Rover 2006 model and the Range Rover Sport has exceeded the company’s expectations with both models sold out until March 2006.

Range Rover remains Land Rover’s flagship luxury SUV and the Range Rover Sport, is an all-new model that was introduced earlier this year as a 5th model to the Land Rover portfolio.

‘This is a hugely exciting period for the Land Rover brand. Our 21st century strategy: to launch models that premium, luxurious, technologically advanced and suitable for all driving conditions is proving to be right,’ said Marwan Halabi, regional marketing manager, Land Rover.

‘Sales for both these two new models have, in every case, surpassed sales expectations on a global and local level and the company cannot produce enough to meet the high customer demand around the world, added Halabi.

The Range Rover for 2006 is available in two new petrol engines variants, a 4.4 litre naturally aspirated V8 and a Vogue Supercharged 4.2 litre V8, the most powerful engine ever fitted to a Land Rover.

The Range Rover Sport is the ‘best driver’s vehicle’ that Land Rover has ever made – ideal for fast, comfortable on-road driving, yet exceptional off-road, with better all-terrain ability than any of its competitors. It is powered by a 4.2 litre supercharged V8 engine delivering 400 bhp.

The Range Rover Sport has been designed to combine invigorating dynamic ability with outstanding refinement and comfort. Like all Land Rover products, it offers the broadest range of capability in its class.

‘The Middle East market is one of the most discerning in the world, so it comes as no surprise that the new Range Rover for 2006 and Range Rover Sport have been received so well,’ added Halabi.

Land Rover is the world’s only dedicated 4×4 manufacturer, which, this year, launched three new models to mark the evolution of the brand’s 21st century premium strategy. The brand’s current portfolio consists of five distinct products: The Range Rover for 2006, the flagship model; Range Rover Sport, the Sports Tourer; all-new LR3, the luxury family SUV; Freelander, the premium small SUV and Defender, the brand’s icon product.

(this article was taken from tradearabia.com)

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