While many manufacturers claim title to creating the Sport Utility Vehicle category, few can provide the kind of evidence in support as can Land Rover.

Lost in the patchouli-scented mists of the Sixties is the fact that the then-British owned automaker conceived and created a vehicle that personified what the companys marketing department of the day defined as “tough luxury.”

The idea, according to Land Rover lore, was “to build a vehicle that combined saloon car levels of performance, handling, ride comfort and refinement, with all the ruggedness and off-road ability of a Land Rover.” Hmmm… sounds awfully like the 21st century SUV sales pitch to me.

Popular demand for the new Range Rover 2006 model and the Range Rover Sport has exceeded the company’s expectations with both models sold out until March 2006.

Range Rover remains Land Rover’s flagship luxury SUV and the Range Rover Sport, is an all-new model that was introduced earlier this year as a 5th model to the Land Rover portfolio.

‘This is a hugely exciting period for the Land Rover brand. Our 21st century strategy: to launch models that premium, luxurious, technologically advanced and suitable for all driving conditions is proving to be right,’ said Marwan Halabi, regional marketing manager, Land Rover.

By John Oyuke for The East Standard

Land Rover Discovery 3 has been launched in the Kenyan market.

CMC Holdings Limited Chief Executive Martin Forster says the launch of the new vehicle would strengthen the group’s position in the motor industry.

The Land Rover Discovery 3 is an all-new, premium Sports Utility Vehicle offering innovative user-friendly technology, distinctive design and a spacious interior that can comfortably accommodate up to seven adults.

Land Rover Kenya General Manager Chris Diaz said the company had high expectations of the new 2006 model.

He said like all new Land Rovers, it was great to drive on-road, as well as being best-in-class off-road.

By Mark Phelan for the Detroit Free Press

It’s amazing what a difference a great engine makes. I never really got the whole Range Rover thing. The luxury SUVs always seemed like lumberjacks dressed up in badly fitting rented tuxedos — out of their element, uncomfortable and overcharged.

All that changes with the 2006 Range Rover HSE and its new V8. It wears its exquisite interior like a tailored vest, and the 305-horsepower engine gives it muscle to match its grace.

It is the most comfortable, quiet and refined Range Rover I’ve ever driven on the road, and it boasts just about every imaginable safety and off-road feature to justify its high price.

The Range Rover, Land Rover’s flagship model and the world’s most aspired luxury SUV has been further enhanced with the arrival of the new 2006 model, positioning it as a leader in the premium SUV sector.

The 2006 model sees modifications that bring new levels of luxury to The Range Rover making it more elegant, sophisticated and refined than ever before.
The exterior design has been refreshed, the cabin is now quieter, and there is a host of new technology to make the ownership experience even more enjoyable.

Ever since the first Landy rolled off the production line in 1948, the name, Land Rover has been the difintive four wheel drive vehicle. Between them, Defender, Freelander, Discovery and Range Rover have evolved to satisfy every requirement for urban style, comfort and unbeatable off-road capability.
As is befitting of and all action hero, Sly Stallone, of course is a Range Rover fan. Land Rovers biggest and most luxurious model, the Range Rover combines the comfort of a saloon, with the power of a rugged off roader.
These days, according to Land Rover themselves, the Range Rover is easily the most capable luxury vehicel in the world, a statement which must hold some truth, if the likes of Bill Murray, Kevin Costner and royalty the world over are any example to follow.